For the sake of full disclosure, I will say that I have never actually read any of Ayn Rand’s books, and I am withholding my judgement on her philosophy until such time that I have; from the summaries that I’ve read (inevitably biased though they were) I have come away with the impression that it is something of an all-or-nothing deal, so I shall refrain from saying that I “agree with some aspects but dislike others.”
With all of that out of the way, this is pretty unintentionally hilarious. It seems that Lululemon (notable purveyor of overpriced stretch-pants), has decided to sell its wears in custom bags with the tagline “Who is John Galt?”
Now, first of all, there’s something strangely wonderful about celebrating capitalism through a marketing move that will probably make people less likely to purchase your wears (I suspect that opponents of objectivism are more likely to boycott the company than fans are to shell-out an extra hundred dollars in blind support- especially considering that said supporters are supposed to be doggedly pursuing their own financial self-interest). But by far the best part is the post on the company blog which attempts to justify the move by saying that the founder of the company, Chip Wilson, had been inspired by reading Atlas Shrugged to “elevate the world from mediocrity to greatness.”
Well, I certainly see where he was coming from! Do you remember how mediocre the world was back before overpriced stretch-pants were on the market? Now it is truly great! The comment is nothing short of pure narcissism to the point of being completely out of touch with reality. But such tends to be the way with most Objectivists I’ve met (I said that I would withhold judgement on Ayn Rand; I didn’t say anything about her followers).
Incidentally, didn’t John Galt invent a perpetual motion machine in the novel? That seems a tad more impressive than Yoga wear.